Search Engine Optimization (SEO)
Increase organic traffic and search visibility with technical SEO, on-page optimization, and high-intent content.
Tools & Technologies
Google Analytics, SEMrush, Ahrefs, Moz, Screaming Frog, Google Search Console
Digital Marketing Manager • Performance Marketing
Ye Htet Aung
Digital Marketing Expert with extensive experience in crafting and executing data-driven strategies across Meta, Google Ads, TikTok, Programmatic, and SEO. Specialized in multi-channel performance architecture, creative optimization, and business growth frameworks.
I help brands grow with a performance-first mindset — combining channel strategy, creative testing, analytics, and continuous optimization to hit business goals efficiently.
Performance MarketingMulti-Channel StrategyData-Driven Decisions
Based in Chiang Mai, Thailand
Open to remote, hybrid & regional leadership roles across SEA & global markets.
12+ years experienceSEA & Global Markets
Digital Marketing Services
End-to-end digital strategy execution across SEO, PPC, Social, CRO, Analytics, and full-funnel optimization.
Pay-Per-Click (PPC) Advertising
Performance-focused PPC campaigns across Google Ads & social platforms to hit CPA/ROAS targets.
Tools & Technologies
Google Ads, Meta Ads Manager, Bing Ads, Google Tag Manager, Google Analytics
Social Media Marketing & Management
Platform-native content, community building, and always-on paid support to grow brand and demand.
Tools & Technologies
Hootsuite, Buffer, Sprout Social, Canva, Meta Business Suite
Content Marketing
Full-funnel content execution to drive meaningful search, social and retention results.
Tools & Technologies
WordPress, Google Docs, Buzzsumo, Canva, YouTube
Email & CRM Automation
Lifecycle automation & segmentation to convert leads into customers with predictable uplift.
Tools & Technologies
Mailchimp, Klaviyo, HubSpot, ActiveCampaign
Conversion Rate Optimization (CRO)
Landing page and funnel experiments to improve conversion without increasing ad spend.
Tools & Technologies
Hotjar, Google Optimize, VWO, Unbounce
Media Plan Template
Request the planning sheet before launch
I use this template to structure business goals, audience logic, channel roles, KPI targets, and budget planning in one Google Sheet workflow. Visitors request access first, then I manually share the sheet after review.
Built For
Launch planning, monthly reviews, client approvals, and workshops.
Format
Structured for Google Sheets with channel role, KPI, timing, and budget clarity.
Workflow
Visitors request access first, then the template is shared manually after review.
Business Objective
Anchor the sheet around the commercial goal, the offer, and the KPI that matters most.
- • Campaign name
- • Planning period
- • Primary objective
- • North-star KPI
Audience and Market Context
Make the target audience, market conditions, and demand insight visible before channel planning.
- • Audience segments
- • Geography
- • Pain points
- • Seasonal note
Channel and Budget Mix
Assign a clear role, budget range, and pacing expectation to every channel in the plan.
- • Channel role
- • Budget split
- • Flighting
- • Guardrails
Creative and Landing Support
Keep the message angle, creative formats, and landing-page notes in the same planning flow.
- • Message hook
- • Formats
- • Test ideas
- • Landing note
Skills & Expertise
Digital Marketing Strategy95%
Performance Marketing93%
Paid Advertising (PPC)90%
Analytics & Reporting90%
SEM / Google Ads88%
Social Media Strategy86%
Campaign Optimization92%
Budget Management95%
Work Experience
Regional Digital Manager
MCIX Thailand Agency
Feb 2025 – Present
Overseeing digital strategy, media execution, and performance optimization across multiple markets in SEA.
- • Developed and executed high-impact digital marketing strategies.
- • Managed multi-million-dollar budgets across various digital platforms.
- • Implemented advanced analytics to improve campaign tracking and ROI measurement.
- • Led a team of digital marketing professionals to deliver exceptional results.
Senior Operation Manager
Homology
Nov 2019 – Mar 2022
Managed team deliverables, established optimization approaches, and ensured high standards of campaign performance.
- • Streamlined operational processes reducing turnaround time by 30%.
- • Developed and implemented new campaign strategies.
- • Improved client satisfaction scores by 40%.
- • Successfully managed 20+ concurrent projects.
Senior Digital Media Buyer / Planner
Passion Point Media Ltd
Jul 2017 – Apr 2019
Developed media strategies, managed client relationships, and executed multi-platform advertising campaigns.
- • Achieved 150% ROI improvement for key clients.
- • Managed digital media budgets of $300,000+.
- • Introduced new targeting strategies.
- • Developed automated reporting systems.
Digital Marketing Specialist
City Mart Holding Ltd
Feb 2016 – May 2017
Managed digital marketing strategies to enhance brand visibility and drive engagement.
- • Increased social media engagement by 200%.
- • Implemented successful email marketing campaigns.
- • Improved website traffic by 75%.
- • Established digital marketing best practices.
Education & Certifications
B.Sc in Physics
Dagon University
Graduation Year: 2012
- • Graduated with strong analytical foundation.
- • Active in Physics Society and academic groups.
Google Ads - Measurement Certification
Google • 2024
Advanced measurement & optimization frameworks.
Google Ads Apps Certification
Google • 2024
App acquisition strategy and optimization.
Display & Video 360 Certification
Google • 2024
Programmatic media planning & activation.
Best Way to Reach Me
Choose the page that matches what you need
If you are contacting me about work, use the landing page that matches your intent. That keeps the message clearer and helps me reply with the right next step faster.
ConsultingTrainingMedia Buying
Work With Me
Start with the service that fits the job
Send a focused work inquiry for consulting, training, audits, freelance media buying, and strategic growth support.
Open Work PageGoogle CalendarLive SlotsDirect Booking
Book a Call
Book time directly on Google Calendar
Choose a live slot for a focused meeting. Use this when you already want to schedule time instead of sending a broader inquiry first.
Go to BookingGoogle SheetManual ReviewInbox Delivery
Media Plan Template
Request the Google Sheet workflow
Ask for the media plan template, share what you are planning, and I will manually review and share the sheet.
View TemplateGet In Touch
Based in Chiang Mai, Thailand. Open to full-time, contract, and consulting roles in digital marketing & performance.
Location
Chiang Mai, Thailand
info@yehtet.com
Phone
+66 (0) 947-206-085