I help education, digital product, and D2T brands scale with Meta, Google Ads, Programmatic, SEO, creative testing, and analytics-led optimization.
Open to remote, hybrid and regional leadership roles across SEA and global markets.
Years experience
ROAS range
Media budget handled
Market exposure
Increase organic traffic and search visibility with technical SEO, on-page optimization, and high-intent content.
Performance-focused PPC campaigns across Google Ads and social platforms to hit CPA and ROAS targets.
Platform-native content, community building, and always-on paid support to grow brand and demand.
Full-funnel content execution to drive meaningful search, social and retention results.
Lifecycle automation and segmentation to convert leads into customers with predictable uplift.
Landing page and funnel experiments to improve conversion without increasing ad spend.
I use this template to structure business goals, audience logic, channel roles, KPI targets, and budget planning in one Google Sheet workflow. Visitors request access first, then I manually share the sheet after review.
Campaign name, planning period, primary objective, commercial goal, and north-star KPI.
Audience segments, geography, pain points, demand insight, and seasonal notes before channel planning.
Channel role, budget split, pacing, flighting, and optimization guardrails.
Message hook, creative formats, test ideas, and landing page notes in the same workflow.
Built a full-funnel structure where Meta drove awareness and Google captured high-intent demand. Optimization focused on lead quality, CPL, landing relevance, and booked-call conversion.
Structured cold, warm and retargeting campaigns with creator-style hooks, offer testing, and conversion-focused reporting to push ROAS from stable to scalable.
Mapped channel roles from awareness to conversion, then used budget guardrails, weekly learning loops, and conversion tracking to keep campaigns profitable while volume scaled.
Analytical foundation for measurement, testing, and performance thinking.
Advanced measurement and optimization frameworks.
App acquisition strategy and optimization.
Programmatic media planning and activation.
If you are contacting me about work, use the landing path that matches your intent. That keeps the message clearer and helps me reply with the right next step faster.