Digital Marketing Manager - Performance Marketing

Performance marketing built for measurable growth.

I help education, digital product, and D2T brands scale with Meta, Google Ads, Programmatic, SEO, creative testing, and analytics-led optimization.

3.2x-7.5x
ROAS range
12+
years experience
Meta + Google
core channels
Based in Bangkok - Open to remote, hybrid and regional roles
Ye Htet Aung

Based in Bangkok, Thailand

Open to remote, hybrid and regional leadership roles across SEA and global markets.

12+ years experienceSEA & Global Markets
Portfolio Signal
Ye Htet Aung
LIVE
Peak ROAS
7.5x
Baseline
3.2x
Budget
$300K+
Focus
Conversion
Market Focus
Bangkok-based strategy support
Myanmar and SEA market experience
Remote, hybrid and regional collaboration
Experience across brands, agencies and regional campaigns
MytelSamsungTiger BeerVitamilkNIVEAL'OrealCity MartHomologyStarcomMCIXMytelSamsungTiger BeerVitamilkNIVEAL'OrealCity MartHomologyStarcomMCIX
12+

Years experience

3.2x-7.5x

ROAS range

$300K+

Media budget handled

SEA + Global

Market exposure

Digital Marketing Services

End-to-end digital strategy execution across SEO, PPC, Social, CRO, Analytics, and full-funnel optimization.

Search Engine Optimization (SEO)

Increase organic traffic and search visibility with technical SEO, on-page optimization, and high-intent content.

Tools & Technologies
Google AnalyticsSEMrushAhrefsMozScreaming FrogSearch Console

Pay-Per-Click (PPC) Advertising

Performance-focused PPC campaigns across Google Ads and social platforms to hit CPA and ROAS targets.

Tools & Technologies
Google AdsMeta Ads ManagerBing AdsGTMGA4

Social Media Marketing & Management

Platform-native content, community building, and always-on paid support to grow brand and demand.

Tools & Technologies
HootsuiteBufferSprout SocialCanvaMeta Business Suite

Content Marketing

Full-funnel content execution to drive meaningful search, social and retention results.

Tools & Technologies
WordPressGoogle DocsBuzzsumoCanvaYouTube

Email & CRM Automation

Lifecycle automation and segmentation to convert leads into customers with predictable uplift.

Tools & Technologies
MailchimpKlaviyoHubSpotActiveCampaign

Conversion Rate Optimization (CRO)

Landing page and funnel experiments to improve conversion without increasing ad spend.

Tools & Technologies
HotjarGoogle OptimizeVWOUnbounce
Digital Media Planning & Buying Toolkit

Buy the toolkit for cleaner campaign planning and media buying.

This toolkit turns campaign briefs, channel roles, budget splits, launch QA, and optimization notes into one practical workflow. Buyers can register an order first, then receive the payment step and toolkit access by email after payment confirmation.

Campaign Brief Builder

Objective, offer, audience, market context, primary KPI, and decision notes before spend is assigned.

Media Plan Workspace

Channel roles, budget split, pacing, flighting, expected results, and buying assumptions in one view.

Buying QA Checklist

Tracking, UTM, naming, creative readiness, launch checks, and optimization rhythm before going live.

Review Notes

Weekly learnings, action items, risks, next tests, and client or team update prompts.

Work / Portfolio

Performance systems for education, digital products and D2T growth.

01
Education - Meta + Google

Enrollment-intent performance system

Built a full-funnel structure where Meta drove awareness and Google captured high-intent demand. Optimization focused on lead quality, CPL, landing relevance, and booked-call conversion.

4.8x
ROAS
38%
CPL down
2.1x
Qualified leads
Meta AdsGoogle SearchLanding PageGA4
02
Digital Product - Paid Acquisition

Creative-led product launch scale

Structured cold, warm and retargeting campaigns with creator-style hooks, offer testing, and conversion-focused reporting to push ROAS from stable to scalable.

7.5x
Peak ROAS
31%
CPA down
18
Creative tests
Meta AdsGoogle AdsRetargetingCreative Testing
03
D2T - Meta + Google

Direct-to-transaction growth loop

Mapped channel roles from awareness to conversion, then used budget guardrails, weekly learning loops, and conversion tracking to keep campaigns profitable while volume scaled.

3.2x
Baseline
6.4x
Scaled ROAS
42%
Budget efficiency
MetaGoogleYouTubeLooker Studio
Skills & Expertise

A performance stack for strategy, media buying and optimization.

Digital Marketing Strategy95%
Performance Marketing93%
Paid Advertising (PPC)90%
Analytics & Reporting90%
SEM / Google Ads88%
Social Media Strategy86%
Campaign Optimization92%
Budget Management95%
Work Experience

12+ years across agency, brand and regional digital roles.

Regional Digital Manager

MCIX Thailand Agency
Feb 2025 - Dec 2025
Oversaw digital strategy and performance optimization across SEA markets.
Developed high-impact digital marketing strategies.
Managed analytics frameworks to improve campaign tracking and ROI measurement.

Senior Operation Manager

Homology
Nov 2019 - Mar 2022
Managed team deliverables and campaign operation standards.
Improved process turnaround and campaign management workflows.
Supported concurrent client projects with optimization frameworks.

Senior Digital Media Buyer / Planner

Passion Point Media Ltd
Jul 2017 - Apr 2019
Developed media strategies and managed client relationships.
Handled $300,000+ digital media budgets.
Built reporting systems and targeting strategies across platforms.

Digital Marketing Specialist

City Mart Holding Ltd
Feb 2016 - May 2017
Managed digital marketing strategy for visibility and engagement.
Improved website traffic, social media engagement, and email marketing activity.
Established digital marketing best practices for brand campaigns.
Education & Certifications

Credentials that support measurement and performance thinking.

B.Sc in Physics

Dagon University - Graduation Year: 2012

Analytical foundation for measurement, testing, and performance thinking.

Google Ads - Measurement Certification

Google - 2024

Advanced measurement and optimization frameworks.

Google Ads Apps Certification

Google - 2024

App acquisition strategy and optimization.

Display & Video 360 Certification

Google - 2024

Programmatic media planning and activation.

Best Way to Reach Me

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Get In Touch

Based in Bangkok. Open to full-time, contract and consulting roles.

Bangkok, Thailand
info@yehtet.com
Remote, hybrid and regional opportunities