Ye Htet Aung

Ye Htet Aung

Digital Marketing Manager

Digital Marketing Expert with extensive experience in crafting and executing data-driven strategies. Specialized in campaign optimization, performance marketing, and delivering measurable results across multiple platforms.

Digital Marketing Services

Search Engine Optimization (SEO)

Improve your website's visibility in search engines like Google. Implementing proven SEO strategies to increase organic traffic and rankings.

Tools & Technologies: Google Analytics, SEMrush, Ahrefs, Moz, Screaming Frog, Google Search Console

Pay-Per-Click (PPC) Advertising

Strategic PPC campaign management across Google Ads and social platforms. Maximizing ROI through data-driven optimization.

Tools & Technologies: Google Ads, Facebook Ads Manager, Bing Ads, Google Tag Manager, Google Analytics

Social Media Marketing & Management

Comprehensive social media strategy development and execution. Building engaged communities and driving meaningful interactions.

Tools & Technologies: Hootsuite, Buffer, Sprout Social, Canva, Adobe Photoshop, Facebook Insights

Content Marketing

Creating and distributing valuable, relevant content to attract and retain customers. Developing content strategies that resonate with target audiences.

Tools & Technologies: WordPress, Google Docs, Buzzsumo, Canva, YouTube, HubSpot, Mailchimp

Email Marketing

Designing and implementing effective email campaigns. Segmentation, automation, and personalization to drive engagement and conversions.

Tools & Technologies: Mailchimp, Klaviyo, ConvertKit, HubSpot, ActiveCampaign, SendGrid

Affiliate Marketing

Building and managing successful affiliate programs. Partner recruitment, relationship management, and performance optimization.

Tools & Technologies: Refersion, ShareASale, Rakuten Marketing, Post Affiliate Pro

Conversion Rate Optimization (CRO)

Data-driven optimization of conversion funnels. A/B testing, user experience improvements, and conversion path analysis.

Tools & Technologies: Hotjar, Optimizely, Google Optimize, Unbounce

Online Reputation Management

Proactive management of brand reputation online. Review monitoring, crisis management, and brand sentiment improvement.

Tools & Technologies: Google Alerts, Hootsuite, Brand24, Mention, BuzzSumo

Skills & Expertise

Digital Marketing Strategy

Developing comprehensive digital marketing strategies aligned with business objectives

95%

Paid Advertising (PPC)

Managing and optimizing paid campaigns across multiple platforms

90%

SEM (Search Engine Marketing)

Implementing effective search marketing campaigns

85%

Analytics & Reporting

Data analysis and creating actionable insights

90%

Social Media Management

Strategic social media planning and community management

88%

Campaign Optimization

Continuous improvement of campaign performance

92%

Budget Management

Efficient allocation and management of marketing budgets

95%

Performance Marketing

Results-driven marketing focused on key metrics

93%

Work Experience

Digital Marketing Manager

Starcom Digital (Myanmar)

May 2022 - Nov 2023

Leading strategic digital marketing initiatives, managing multi-channel campaigns, and optimizing performance across platforms. Responsible for team management, client relationships, and achieving KPIs.

Key Achievements:

  • Increased client ROI by 45% through strategic campaign optimization
  • Led a team of 5 digital marketing specialists
  • Implemented new tracking and reporting systems
  • Managed budgets exceeding $500,000 annually

Senior Operation Manager

Humology

Nov 2019 - Mar 2022

Managed team deliverables, established optimization approaches, and ensured high standards of campaign performance. Oversaw daily operations and team coordination.

Key Achievements:

  • Streamlined operational processes reducing turnaround time by 30%
  • Developed and implemented new campaign strategies
  • Improved client satisfaction scores by 40%
  • Successfully managed 20+ concurrent projects

Senior Digital Media Buyer / Planner

Passion Point Media Ltd

Jul 2017 - Apr 2019

Developed media strategies, managed client relationships, and executed multi-platform advertising campaigns. Focused on performance optimization and ROI improvement.

Key Achievements:

  • Achieved 150% ROI improvement for key clients
  • Managed digital media budgets of $300,000+
  • Introduced new targeting strategies
  • Developed automated reporting systems

Digital Marketing Specialist

City Mart Holding.ltd

Feb 2016 - May 2017

Managed digital marketing strategies to enhance brand visibility, optimize campaigns, and grow audience engagement across multiple online platforms.

Key Achievements:

  • Increased social media engagement by 200%
  • Implemented successful email marketing campaigns
  • Improved website traffic by 75%
  • Established digital marketing best practices

Education & Certifications

Bachelor's Degree

Dagon University

Major: Physics

Degree: B.Sc

GPA: 8

Graduation Year: 2012

Achievements:

  • Graduated with honors
  • Member of Physics Society
  • Participated in research projects
  • Academic excellence award recipient

Professional Certifications

Google Ads - Measurement Certification

Issuer: Google

Advanced measurement and analytics in Google Ads

2024

Google Ads Apps Certification

Issuer: Google

Mobile app advertising and promotion strategies

2024

Display & Video 360 Certification

Issuer: Google

Programmatic advertising and campaign management

2024

Campaign Manager 360 Certification

Issuer: Google

Advanced campaign management and optimization

2024

AI-Powered Performance Ads

Issuer: Google

AI and machine learning in advertising optimization

2024

Get In Touch

Based in Chiang Mai, Thailand. Open to new opportunities and collaborations.

Contact Information

Location

Chiang Mai, Thailand

Phone

+66 (0) 941-567-809

Email

info@yehtet.com