Digital Marketing Manager • Performance Marketing

Ye Htet Aung

Digital Marketing Expert with extensive experience in crafting and executing data-driven strategies across Meta, Google Ads, TikTok, Programmatic, and SEO. Specialized in multi-channel performance architecture, creative optimization, and business growth frameworks.

I help brands grow with a performance-first mindset — combining channel strategy, creative testing, analytics, and continuous optimization to hit business goals efficiently.

Performance MarketingMulti-Channel StrategyData-Driven Decisions
Ye Htet Aung

Based in Chiang Mai, Thailand

Open to remote, hybrid & regional leadership roles across SEA & global markets.

12+ years experienceSEA & Global Markets

Digital Marketing Services

End-to-end digital strategy execution across SEO, PPC, Social, CRO, Analytics, and full-funnel optimization.

Search Engine Optimization (SEO)

Increase organic traffic and search visibility with technical SEO, on-page optimization, and high-intent content.

Tools & Technologies

Google Analytics, SEMrush, Ahrefs, Moz, Screaming Frog, Google Search Console

Pay-Per-Click (PPC) Advertising

Performance-focused PPC campaigns across Google Ads & social platforms to hit CPA/ROAS targets.

Tools & Technologies

Google Ads, Meta Ads Manager, Bing Ads, Google Tag Manager, Google Analytics

Social Media Marketing & Management

Platform-native content, community building, and always-on paid support to grow brand and demand.

Tools & Technologies

Hootsuite, Buffer, Sprout Social, Canva, Meta Business Suite

Content Marketing

Full-funnel content execution to drive meaningful search, social and retention results.

Tools & Technologies

WordPress, Google Docs, Buzzsumo, Canva, YouTube

Email & CRM Automation

Lifecycle automation & segmentation to convert leads into customers with predictable uplift.

Tools & Technologies

Mailchimp, Klaviyo, HubSpot, ActiveCampaign

Conversion Rate Optimization (CRO)

Landing page and funnel experiments to improve conversion without increasing ad spend.

Tools & Technologies

Hotjar, Google Optimize, VWO, Unbounce

Skills & Expertise

Digital Marketing Strategy95%
Performance Marketing93%
Paid Advertising (PPC)90%
Analytics & Reporting90%
SEM / Google Ads88%
Social Media Strategy86%
Campaign Optimization92%
Budget Management95%

Work Experience

Regional Digital Manager

MCIX Thailand Agency

Feb 2025 – Present

Overseeing digital strategy, media execution, and performance optimization across multiple markets in SEA.

  • Developed and executed high-impact digital marketing strategies.
  • Managed multi-million-dollar budgets across various digital platforms.
  • Implemented advanced analytics to improve campaign tracking and ROI measurement.
  • Led a team of digital marketing professionals to deliver exceptional results.

Senior Operation Manager

Homology

Nov 2019 – Mar 2022

Managed team deliverables, established optimization approaches, and ensured high standards of campaign performance.

  • Streamlined operational processes reducing turnaround time by 30%.
  • Developed and implemented new campaign strategies.
  • Improved client satisfaction scores by 40%.
  • Successfully managed 20+ concurrent projects.

Senior Digital Media Buyer / Planner

Passion Point Media Ltd

Jul 2017 – Apr 2019

Developed media strategies, managed client relationships, and executed multi-platform advertising campaigns.

  • Achieved 150% ROI improvement for key clients.
  • Managed digital media budgets of $300,000+.
  • Introduced new targeting strategies.
  • Developed automated reporting systems.

Digital Marketing Specialist

City Mart Holding Ltd

Feb 2016 – May 2017

Managed digital marketing strategies to enhance brand visibility and drive engagement.

  • Increased social media engagement by 200%.
  • Implemented successful email marketing campaigns.
  • Improved website traffic by 75%.
  • Established digital marketing best practices.

Education & Certifications

B.Sc in Physics

Dagon University

Graduation Year: 2012

  • Graduated with strong analytical foundation.
  • Active in Physics Society and academic groups.

Google Ads - Measurement Certification

Google2024

Advanced measurement & optimization frameworks.

Google Ads Apps Certification

Google2024

App acquisition strategy and optimization.

Display & Video 360 Certification

Google2024

Programmatic media planning & activation.

Get In Touch

Based in Chiang Mai, Thailand. Open to full-time, contract, and consulting roles in digital marketing & performance.

Location

Chiang Mai, Thailand

Email

info@yehtet.com

Phone

+66 (0) 947-206-085